by Jennifer White and Jenny Scala The Society of American Florists will honor Blair Winner with the Gold Medal Award during SAF Palm Springs 2018,...
Blair Winner to Receive Gold Medal Award in Palm Springs
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PFCI to Honor Seven New Members in Palm Springs
The Society of American Florists will honor seven professionals with induction into Professional Floral Communicators – International (PFCI) during...
AAF to Induct Four Honorees in Palm Springs
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
Four Floral Businesses to Receive the Century Award in Palm Springs
The Society of American Florists will celebrate the longevity of four floral industry businesses with the SAF Century Award during SAF Palm Springs...
Designers to Compete for Top Honors at Sylvia Cup in Palm Springs
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers...
AAF to Induct Four Honorees in Palm Beach
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
Want to Make an Impression Online Fast? Create Custom Photos
How much time do you have to grab customers’ attention online? According to the Journal of Behaviour and Information Technology, you get 50...
Get Strategies to Design and Market Flowers to Four Key Generations
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...
Growers Turn Outstanding Varieties into Marketing Gold
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties...
SAF Cancels Convention, But Not All is Lost
When SAF canceled its convention on Sept. 5, a day before the four-day event was to begin, the decision elicited a simultaneous sigh of relief,...
PFCI to Induct Six Speakers in Palm Beach
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
Learn the Art of Floral Couture in Palm Beach
These days, the list of celebrities who embrace body flowers is ridiculously long. Keira Knightley, Jennifer Lawrence and Kirsten Dunst are among...
Three Floral Businesses to Receive the Century Award in Palm Beach
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Palm Beach...
Palm Beach Offers Chance to Showcase and Check Out New Products
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere....
Data-Driven Decisions Drive Growth
Last month, Amazon acquired Whole Foods for $13.7 billion, signaling the company’s intention to dominate yet another segment of the retail industry....