Steve Daum (third from right), accepted the Floriculture Hall of Fame award on behalf of his father, the late Paul Leonard Daum. Pictured from left...
Stars of the Industry Honored at SAF Miami 2024Â
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saf miami 2024
Jackie Lacey Wins 55th Annual Sylvia Cup Design CompetitionÂ
Winner of the 55th annual Sylvia Cup Design Competition Jackie Lacey, AAF, AIFD, CFD, PFCI, with first-runner up Sharon Ivey AIFD, PFCI, AAF, CFD,...
SAF to Induct 14 AAF and PFCI Honorees Â
More than a dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
Get a Behind-the-Scenes Look at Miami Flower Importing and Production Â
Attendees of a past Next Gen LIVE! event toured USA Bouquet in Miami, where workers assemble bouquets. USA Bouquet is a stop at this year's optional...
Minimize Waste with High-Margin DesignsÂ
Kelsey Thompson, AIFD, of Bloom Floral and Home Studio in Algona, Iowa, and Doug Bates, AIFD, CF, of Designs by Vogts in Sturgis, Michigan, share a...
How An Event Florist Grew Sales by 2400%
Carlos Muina, chief creative officer and head of production at Petal Productions in Miami, talks with floral professionals about how he’s grown the...
The Economy is Growing; Is Your Business?Â
SAF Chief Economist Charlie Hall, Ph.D., will deliver a keynote at SAF Miami 2024, providing business owners with key insights into the economy. For...
Breeders and Growers: Can Your Flowers Compete Among the Best?
SAF's Outstanding Varieties Competition, held in conjunction with SAF Miami 2024, offers breeders and growers a way to get feedback on their newest...
Expert Strategies for Drama-Free Family Business Transitions
Ian Prosser, AAF, AIFD, PFCI, and his daughter, Zoë Gallina, AAF, of Botanica Design Studio in Tampa, Florida, used a mediator to help them transfer...
Are You Ready for the Eco-Conscious Flower Buyer? Â
An education session at SAF Miami 2024 will draw from a recent survey and new resources to help businesses map out a sustainability plan. The floral...
What Does an Election Year Mean for Floral Sales?
https://vimeo.com/932976043?share=copy How will the results of the election impact the floral industry? How does an increase in housing correlate to...
Get Set for Growth at SAF Miami 2024
Talmage McLaurin, AIFD, creative director at Esmeralda Farms, will present his 2025 Floral Trends Forecast at SAF Miami 2024. SAF's annual...