Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving...
Tap Into Consumers’ ‘Great Expectations’ in Orlando
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Want a Taste of SAF’s Convention? Check Out Career Connection
Continuing education is one of the best investments floral professionals can make in their careers. The Society of American Florists’ annual...
Learn How to Reel Back ‘Covid’ Customers at SAF Orlando 2021
The pandemic brought many florists scores of new customers who wanted to connect with loved ones they couldn’t physically see. Can you count on...
Sylvia Cup: Winners, Judges Share Tips
The Sylvia Cup Design Competition is a tradition that celebrates the art of floral design, creativity and the ability to work under pressure....
Get Inspired at SAF Orlando 2021
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new...
Learn How to Create a Diverse, Inclusive Culture at SAF Orlando 2021
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society —...
Hire Fast, Hire High-Touch
If you thought attracting and retaining talent was a challenge pre-COVID, brace yourself for recruiting in a post-pandemic world, advises HR expert...
E-commerce, Talent, and Trends Focus of SAF Orlando 2021
During the pandemic, retailer Carma White says she relied on SAF’s virtual events and content to keep her business moving forward. So when she saw...
Connecting with Peers Pays Off
Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take...
Attendees Cite Networking as No. 1 Reason to Attend SAF Orlando 2021
After more than a year and a half of slogging it out in your own business through the pandemic, wouldn’t it be nice to share stories with peers — in...