When U.S. florists think of popular flower holidays, Valentine’s Day and Mother’s Day logically come to mind. One cultural holiday that doesn’t get...
Boost Sales with Flowers That Bring Dia de los Muertos to LifeÂ
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3 Things to Do Before Petal It Forward Oct. 16
Petal It Forward has bloomed into a beloved annual event thanks to the hundreds of floral businesses that participate each year — and the Society of...
A Step-by-Step Guide to Mastering Reels Â
Instagram is always changing, which means your content needs to change, too. Social media users are hungry for video, and the algorithms reward...
Flower Sale or Fail? Florist Fumbles Sweet Sixteen OrderÂ
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
Spread Joy and Boost Your Business Oct. 16 with Petal It ForwardÂ
A Broward County (Florida) sheriff's deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
Elevate Your Brand Recognition
What is the true ROI from all your time and energy spent generating social media content? Often, the kneejerk answer is that social success should...
Digital Power Up: Capture More Sales with Local PagesÂ
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Retailers ‘Inspired’ After Industry GatheringÂ
More than 500 people attended SAF Miami 2024, which featured 20 educational sessions, keynote speakers, competitions a Supplier Expo and more. The...
NYC Florist Creates Pop-Up Flower Shop for Actress Blake LivelyÂ
Actress Blake Lively, who stars as a florist in the blockbuster drama "It Ends with Us," stopped by Starbright Floral Design for a photo shoot after...
3 Strategies to Cut Costs and Capture More Sales for Mother’s Day
Travis Wilson of Breen's Florist in Houston is using strategies he learned outside the industry in retail management and real estate to cut costs...
The Key to More B2B Sales
LinkedIn is a powerful tool to connect with potential business accounts in your community, but you must be proactive to make an impact. Looking to...
Power Through Summer with Creative Ways to Boost Sales
Looking for creative ideas to step up sales during the summer slowdown? A few florists who have turned slumps into successes shared their top tips...
Summer Travel and Extreme Heat Impact Flower Sales
Fewer weddings and events, more people traveling and extreme heat are compounding what’s already been a slow summer for flower sales for some amid...
Five Minutes with Manny Gonzales on Staying Profitable
[mom_video type='vimeo' id='733998136' width='900' height='506']With inflation hitting record highs and flower sales slowing, it’s especially...
Florists Predict Strong Holiday Sales Despite Supply Concerns
Florists and wholesalers are expecting strong holiday sales this year — and bracing for potential disruptions in the supply chain. Using Valentine’s...