“As Tax Day approaches, we can all feel the stress. Flowers are scientifically proven to help us relax. Let us help provide a moment of calm for you...
20 Social Media Ideas to Post for Stress Awareness Month
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Sales WakeUP
SAF Slashes Prices on Statement Stuffers
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists...
Tuxedos Boost Ohio Shop’s Prom Biz
Two years ago, Schneider’s Florist became the go-to source for teenage boys preparing for prom in Springfield, Ohio thanks to a new offering:...
5 Ways to Offer Personalized Customer Service
Shoppers today don’t just appreciate a personal touch from retailers — they expect it. Fortunately, “personalized customer service is one area where...
To Increase Bridal Biz, Think Beyond ‘The Big Day’
Persuading brides-to-be to go all out on lavish floral arrangements for their ceremony and reception isn’t the only way to increase your wedding...
Miami Shop To Engage Customers with Girlfriend Gathering
Why pigeonhole Valentine’s Day as a celebration of romantic love? In Miami Beach, Florida, Zoë Galitz, owner of The Posy, wants locals...
Daily Deals Clear Inventory, Create Engagement
Eager to end the year on a high note, the ladies behind Madeline’s Flowers in Edmond, Oklahoma — Barbara, Lenzee and Lacee Bilke — decided to host a...
Pop Up Shop at Popular Clothier Boosts Illinois Florist’s Brand Exposure
A special event at J. Crew put Lake Forest, Illinois florist Eileen Looby Weber, AAF in contact with scores of holiday shoppers earlier this month....
Don’t Fall for In-Store Pickup Email Scam
‘Tis the season for merry-making, mistletoe and, unfortunately, scammers, who hit up retail florists with an array of seemingly plausible scenarios...
Ornaments Help Nurture Relationships, Spur Extra Sales
While prepping her shop for Black Friday and Small Business Saturday, Jennifer Pryor had an “aha” moment when she came across boxes of ornaments...
We Want to See Your Holiday Décor!
Poinsettias, stockings, bows, tinsel, wreaths, Nativity scenes, Santa, elves, snowmen, reindeer, holly, candy canes, ornaments, and lights. The...
Florists Share 5 Best Practices for Employee Evaluations
Before the ball drops on New Year’s Eve, carve out time to meet one-on-one with your staff and review the highs and lows of 2017. Annual employee...
Want to Meet New Customers? Grab a Beer
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You...
Santa ‘Paws’ Pulls in A Crowd for New Jersey Florist
Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a...
More Effective HashTags in 4 Steps
When a London-based interior designer and tastemaker wanted to bump up interest in wintery permanent botanicals, she took to social media with a...