Most florists are predicting an increase in Valentine’s Day sales on this year’s Tuesday holiday. For a florist in Glastonbury, Connecticut, that...
Two Ways to Reduce Wait Time on Valentine’s Day
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Nearly Half of Florists Report Uptick in December Holiday Sales
The December holidays brought sweet returns to many florists. According to a Society of American Florists post-holiday survey, 46 percent of...
3 Christmas Follow-Up Tasks You Can’t Ignore
We know a certain mega holiday is only a month away, but before you turn the page on December 2016 holiday work, take the time to follow up on some...
Will an ‘Exclusive’ Rose Pique Customers’ Curiosity?
To make his rose selection stand out, a Boston florist is tweaking his Valentine’s Day promos this year to feature a specific, high-end rose along...
“We’re Married to Perfection” Engages Brides
Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional...
3 Sales and Marketing Tasks to Tackle Before 2017
Your holiday work has been delivered. Your corporate parties are done. But before you put up your feet and ring in the New Year, make time to plan...
A Four-Letter Acronym to Help You Sell Anything
Want to sell something surprising — say a cutting-edge floral design to a discerning customer? Make it familiar (with flowers you know she loves)....
3 Ways to Get Engaged Couples to Say ‘Yes’
Forty-three percent of engagements happen between November and January, which means your next wedding clients will be entering the planning stages...
What’s in a Word? Money
Your website says, “Send a breath of spring! This bountiful array practically bursts with sunshine!” Do customers sense similar energy and...
Have You Received a Bounced Check?
The Society of American Florists and Money Transfer Systems Inc., a leader in electronic check re-presentment and recovery, have partnered to bring...
Skip These, and You’ll Skip Some Profits, Too
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she...
Florist Goes Smaller for Thanksgiving Sales
Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of...
3 Ways to Turn Petal It Forward PR Wins into Sales Success
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...
3 Modern Sales Skills that Build Business
The next time you and your team meet with a bride but fail to land her wedding, try asking yourself three questions: Did we shut down the...
Get a Handle on Better Pricing
Pricing is tricky business, with no one-size-fits all solution. Nonetheless, a good pricing strategy can make or break a business. That’s why Paul...