Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its...
Cincinnati, Denver Added to SAF’s 1-Day Profit Blast Road Show
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Prom Resource Center
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists...
Fast V-Day Follow-Ups Capture More Spring Sales
Be sure to collect email and mobile numbers with every Valentine’s Day — so you can follow-up with a thank-you and an effort to secure the...
Personalized Postcards Pay Off for Illinois Florist
There's been an undeniable shift to all things digital in recent years, but “old fashioned” tactics, such as sending snail mail, still resonate with...
Court Football Fans for More V-Day Sales
We've entered the tail end of football season, when every game counts and captures the attention of so many men, right before Valentine's Day (the...
Strong Visual Merchandising Lands N.Y. Florist Holiday Press
Kittelberger Florist and Gifts in Webster, New York, scored some prominent ink right before the biggest shopping weekend of the year, all because of...
Use Mood Music to Make More Sales
This time of year, Bing Crosby, Judy Garland and Andy Williams might be among your most influential salespeople. (But not Alvin, Simon and...
Publicity Pointers To Maximize Your Marketing Campaigns
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison...
‘Butterfly Moments’ Yield More Effective Copy
We've all seen those advertisements for weight loss products, promising to help you lose 20 pounds in a week. Those messages rank so high on the...
How Some Mini Pumpkins Saved Thanksgiving For One Oklahoma Florist
Do you struggle to sell the traditional Thanksgiving centerpiece: a long and low candelabra design? You're not alone. After watching Thanksgiving...
Schedule an Inspiring Getaway in Des Moines
Before the holiday chaos descends in full force, give yourself the gift of education by attending SAF's 1-Day Profit Blast, Saturday, November 14,...
Enhance The Shopping Experience, Increase Sales
The longer customers linger, the more they'll spend. That insight, outlined in the 1999 book, "Why We Buy: The Science of Shopping," has motivated...
With Millennials, Experiences Trump Objects
To attract millennials, a demographic that commands an estimated $1.3 trillion in consumer spending, try marketing experiences. According to a...