The pandemic brought with it different challenges for floral professionals from coast to coast. Florists — resilient, resourceful, and flexible —...
Pandemic Ingenuity Boosts Sales
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Business is Booming, But Will It Last?
The return of event work, diversified product lines, higher price tags, and a consumer trend toward more spending is driving a substantial increase...
5 Ways to Maximize the Value of Your POS
Point of sale (POS) systems provide you with one thing: information. However, it’s up to you to set up your system to make sure that information is...
After Strong Thanksgiving Sales, Florists Set Sights on Christmas, Valentine’s Day
As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons...
3 Secrets to Stronger Holiday Sales
As florists ready themselves for a busy Christmas and Hanukkah season later this fall, longtime industry educator and training pro Tim Huckabee of...
Why Slowing Down Can Help You Increase Sales
Retail flower shops are still adjusting operations in the pandemic — and will be for the foreseeable future — but there’s one longtime area that...
Will 10/10 Give 2020 Holiday Sales a Jolt?
10/10 has a nice ring, or more precisely, a nice “ca-ching” to it, right? That’s what retail consultants, one shopping app and a growing number of...
73 Percent of SAF Survey Respondents ‘Confident’ They’ll Make it Through Crisis
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...
How to Build Sales in the Pandemic and Post-Pandemic Marketplace
The COVID-19 pandemic delivered a hammer blow to daily life, disrupting everything from the workplace to home life — but the floral industry is...
Countdown to Prom
Ready for a four-letter word? P-r-o-m. If prom work is more burden that boon, you and your team may be missing some of the key “do’s and don’ts” of...
3 Things Every Successful Florist Does AFTER Valentine’s Day
We know! We know! You’re in the belly of the Valentine’s Day beast right now — but the days after the holiday are just as important for florists who...
Take 75 Percent off Postcards, Posters and Stuffers in SAF Store
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American...
SAF Takes Stand on Deceptive Trade Practices
[gap height="10"]When a retail florist’s website shows its location on a map as Spokane, Washington, it should have a physical location in Spokane,...
165 Million-Plus Consumers Plan to Shop Thanksgiving Weekend
Get your showroom, social media platforms and website ready: With a compressed holiday season this year, tens of millions of consumers are expected...
5 Posts to Drum Up Small Business Saturday Sales
An estimated 66.6 million consumers are expected to shop on Small Business Saturday this year on Nov. 30, according to a survey by the National...