A late Thanksgiving means that floral industry retailers will have to hustle to make the most of a shorter Christmas season. Thanksgiving falls on...
Facing a Short Holiday Season, Floral Pros Search for Efficiencies to Drive Sales
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3 Marketing Ideas to Drive New Valentine’s Day Sales
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of...
Invite Reporters to Your Holiday Open House
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your...
5 Ideas for a Better Holiday Open House
There are now just 77 days to go until Christmas 2016. For many florists, that means it's time to promote and finish planning your annual holiday...
Wisconsin Florist Raises Money for Honor Flight
An annual ladies’ night event at Waukesha Floral & Greenhouses last month generated excitement and sales for the Wisconsin business — and funds...
62 Percent of SAF Members Express Optimism About 2019 Sales
Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second...
Want to Generate Sales Leads? Build Up Your Blog
The dog days of summer are here and you — like many florists — might be looking for ways to attract more everyday business and stay top-of-mind with...
Looking to Improve Sales and Service? You May Need to Go Undercover
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient?...
Need a Better Sales Strategy? Learn from an Expert in Kansas City
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat...
Save 75 percent on SAF Posters, Postcards and Stuffers
The Society of American Florists kicks off summer with a big sale guaranteed to boost local marketing efforts. Save 75 percent on SAF posters,...
5 Ways to Improve Wedding Sales
Ah, weddings. The romance. The personal touches. The elegance. The poignant moment when two lives become one … Who are we kidding? For florists,...
2 ‘Secret’ Sales Opportunities to Leverage Now
Need a little sales-pick-me-up around your business this summer? Um, yes, please! Look to grooms and in-store workshops if you want to leverage...
Is Your ‘Nice’ Staff Hurting Sales?
Here’s something you probably want to hear from customers about your sales team: “Everyone is so nice!” Nice is good, right? Actually, when it comes...
5 Questions to Ask Your Team the Week After Mother’s Day
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s...
Remind Customers Now About Administrative Professionals Week
Administrative Professionals Week kicks off next week. Has the gratitude-filled event fallen off your radar, or your customers’? If so, you have...