Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief...
Mother’s Day Wrap Up: Transportation Issues and Results from National Companies
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Members Enjoy Special Offer on Mother’s Day Bootcamp
This Mother’s Day, do you want bigger sales, less stress, and more profits? Need help training your sales team? The Society of American Florists...
Petal It Forward Prep: Invite Local Reporters and Plan Your Social Media Strategy
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists...
4 Pricing Strategies to Increase Mother’s Day Sales and Profits
Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you...
Next Stop for Profit Blast: Motor City
So get ready here (we) come. The Society of American Florists’ 1-Day Profit Blast heads to Detroit, the historic heart of America’s automotive...
3 Easy Ideas to Get Ready for Prom Season
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their...
Prom Kits Increase Productivity
When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system:...
Ask One Critical Question to Improve Sales
After making a couple thousand mystery shopper calls, Floral Strategies President Tim Huckabee has heard far too many florists inundate customers...
Easy, Low-Cost Ways to Celebrate Women’s Day
Women’s Day, March 8, is fast approaching. Even if you don’t have a special event or promotion planned, you can still benefit from simply making...
National Retail Federation Predicts Sales Increase in 2018
After nearly a decade of tough times for retailers, the future looks rosy. On Monday, the National Retail Federation released its 2018 economic...
Valentine’s Day ‘Cheat Sheet’ Makes Interviews a Breeze
Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day. "Media coverage of your business, whether...
Save Time with Ready-to-Post Valentine’s Day Graphics
The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now...
Capitalize on Oscar Season to Score More V-Day Sales
Whether Meryl Streep or Margot Robie will take home a Oscar March 4 is anyone’s guess; but one thing’s for sure, we’re in the midst of...
How Your Tone Affects V-Day Sales
It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your...
Guest Baker Delights Customers
Last month, the staff at Expressions Unlimited in Greenville, South Carolina had a sweet surprise for customers: a pop-up shop featuring a beloved...