Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential...
Countdown to Prom: Start Your Prep Today for a Profitable Season
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Profit Blast Heads to the Heartland
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
Ornaments Help Nurture Relationships, Spur Extra Sales
While prepping her shop for Black Friday and Small Business Saturday, Jennifer Pryor had an “aha” moment when she came across boxes of ornaments...
Want to Meet New Customers? Grab a Beer
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You...
Santa ‘Paws’ Pulls in A Crowd for New Jersey Florist
Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a...
Mother’s Day Debrief: To Be Open on the Holiday or Not?
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American...
Millennial Florist Shares Tips on Attracting New Customers
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’...
More Effective HashTags in 4 Steps
When a London-based interior designer and tastemaker wanted to bump up interest in wintery permanent botanicals, she took to social media with a...
Christmas Tree Kits Make Easy, Irresistible Impulse Buys
With a few exceptions (Ebenezer Scrooge, the Grinch, Kim Jung Un), people who celebrate Christmas love the holiday's décor. What those millions of...
Interactive Workshop Helps Florist Stand Out Among Christmas Crowd
In Wilmington, North Carolina, one florist has hit upon a way to turn a local Christmas expo into a reliable sales lead generator: an interactive...
5 Holiday Marketing Ideas to Steal Now
Ready to step up your holiday marketing? SAF members have exclusive access to a vast collection of marketing resources and successful strategies...
Florida Florist Sets Up Shop for Fall Photo Shoots
Credit Jerry, Christina Brown’s 7-month-old son, with inspiring her latest promotional idea. Brown, FSMD, the owner of Roses are Red Florist in...
Small Business Saturday Prep: Get the Word Out
Make sure consumers know that they can shop with you in-store or online on Small Business Saturday, Nov. 25. American Express provides free...
Craving More Reaction on Facebook? Go Live.
Here’s a scenario that might feel familiar: You come up with a great promotion or new holiday design, create a cute photo, write a snappy caption...
Reach Out to Local Funeral Directors
Maintaining positive relationships with local funeral directors is essential to build your sympathy business. When submitting death notices, some...