Anyone who’s ever had a pet knows it’s a painful and emotional event when Fluffy or Fido dies — a fact that veterinarians understand quite well. In...
Pet Bereavement Designs Make Easy Sales for Texas Florist
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Steal This Doughnut Shop’s Sweet Social Moves
Since opening in late May, Five-O Donut Co. in Sarasota, Florida has been the go-to spot for locals craving a sugar fix. The gourmet doughnut shop...
Facebook Post Sends a Message: Buy Your Guy Some Flowers
Buy flowers for your wife? No brainer. Buy flowers for your hubby? Hmmm… That gender divide is an outdated misconception among customers, according...
Arizona Shop Holds ‘Half Way to Valentine’s Day’ Sale
You’ve heard of Christmas in July and half birthday celebrations. PJ’s Flowers & Events in Phoenix, Arizona has a special take on the off-season...
How Will ‘Trumponomics’ Affect Industry Businesses?
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for...
For Sales Boost, Try Seasonal Add-Ons and Partnerships
Flowers aren’t always the first thing consumers think of in summer, but beer and ice cream? Yes, please. Those two crowd-pleasing options are on the...
Get a ‘Bigger Piece of the Pie’ with Pricing WebBlast
The grass is always greener on the other side of the fence. The high-end florist wants more business from less affluent clients. The value shop...
Members Save 10% on Crystal Media’s Live Facebook Training
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels...
How to Reinvent Cold Calls to Build B2B Sales
If drumming up new corporate accounts is on your to-do list summer, you might want to pick up the phone, rather than send an email. Gordon Tredgold,...
Data-Driven Decisions Drive Growth
Last month, Amazon acquired Whole Foods for $13.7 billion, signaling the company’s intention to dominate yet another segment of the retail industry....
How to Make Delivery Profitable and Palatable
Imagine the following scenario. A young man visits your website, selects a $50 design and pulls out his credit card. He inputs delivery and payment...
Get in the Mindset for Successful Social Selling in St. Louis
How did a retailer experience an increase in sales of more than 30 percent year over year? How did another retailer see the highest sales day in a...
Benchmark Your Business
Wondering how your Mother’s Day sales compared to other retail florists across the country? The Society of American Florists surveys member...
Summer Slowdown Presents Perfect Opportunity for a Party
Without any major gift-giving holidays in sight, the summer typically involves a decline in sales and customer visits. How can you combat it? One...
3 Ways to Turn Instagram Followers into Buyers
You post gorgeous pics regularly to Instagram. You’ve steadily built a following. Now … how the heck do you turn all those polite commenters into...