Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
Free Social Media Training for SAF Members
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Capitalize on Pet Spending with New Products for Animal Lovers
Lucky Fido. The American Pet Products Association reports that in 2016, U.S. pet owners spent about $62.75 billion on their pets. “That estimate is...
3 Ways to Find New Customers with Facebook Ads
Gone are the days of asking people to like you on Facebook or Instagram, then relying on your social media posts for some free advertising. Back in...
Customer Service Guru Marks 20 Years
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and...
3 Step Training Process for Better Sales
Have you ever tried to hold your coffee in the opposite hand? Doing so feels uncomfortable — if you try it, you’ll probably switch back to your...
Three Ways to Enhance Your Instagram Posts
A recently released report from Facebook, the parent company of Instagram, revealed what drives consumers as they scroll through the photo-sharing...
Watch Mother’s Day Mania WebBlast
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast...
Free WebBlast to Give Mother’s Day Marketing, Sales Pointers
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for...
Want a Big APW? Push for Sales Early Next Week
Kevin Keser has a message for florists who write off Administrative Professionals Week as a non-event: Don’t give up — there are plenty of sales to...
Chocolate Unites Neighbors, Spurs Foot Traffic
Small business owners in Sellinsgrove, Pennsylvania, have stumbled upon something locals simply can’t resist: chocolate. About 30 businesses banded...
APW Sales: Ask and You Shall Receive, Say Some Retailers
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
APW Prep: Prompt Sales
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society...
Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...
Saskatchewan Shop Owner Uses Anniversary as Engagement Opportunity
On April 1, Poppy Parsons, AIFD, CAFA, reached the 10-year mark as owner of Smart Flowers in Swift Current, Saskatchewan—an accomplishment she chose...
New York Florist Hosts Design Class to Pique Interest in Easter Flowers
Despite the existence of a flower called an “Easter lily,” the spring holiday has not been the boon to florists that it once was. In 2015, the last...