How has the COVID-19 pandemic changed the way consumers think about buying flowers? A recent poll, commissioned by the Society of American Florists...
Amid Crisis, Consumers Still Want Flowers
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shop safety
How Clean Is Clean Enough?
You already have a well-established routine for disinfecting buckets, tools and work surfaces, right? All for the sake of reducing shrink and...
Reignite Your Business with These 7 Tips
During the month of June, the Society of American Florists' Reignite Your Business webinar series, sponsored by Teleflora, focused on helping you...
Floral Management Focuses on ‘New Rules of Selling Flowers’
For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh,...
Safety Tips for Your Staff and Customers
During the pandemic, your employees’ and customers’ health has become your top priority. During a recent Society of American Florists webinar,...
Florists Rethink Physical Spaces
Valerie Lee Ow looked around J. Miller’s Flowers and Gifts in December and saw so much to celebrate: loyal customers packed into the business, ready...
‘Reignite’ Webinar Series Provides Summer Boost
As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on...
Florists Share Tips on Reopening Safely and Strategically
Retail florists are learning a new choreography of retail — getting up to speed as restrictions lift and supply chains shift. SAF Now editors and...
5 Tips on Ramping Up Cleaning
The role of Mr./Ms. Clean is now everyone’s job — and florists are finding new ways to share the load and promote all that they are doing, to...