Amazon’s decision to purchase Whole Foods in a deal valued at $13.7 billion has the potential to “create a new ecosystem” of shopping, according to...
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FTD to Push Customers to ‘Top 10’ Products Around Vday
FTD customers shopping for Valentine’s Day flowers — or, for that matter birthday or anniversary designs — on February 13 or 14 will see a more...
Keep Existing Customers Coming Back in Three Steps
The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already...
Quick Tips on Conversions
If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of these purchases are from local customers already...
Customers Reward Companies Who Make Shopping Easy
The pursuit of delighting customers might be simpler than you think. According to a Harvard Business Review survey, customers rarely patronize a...
Enhance The Shopping Experience, Increase Sales
The longer customers linger, the more they'll spend. That insight, outlined in the 1999 book, "Why We Buy: The Science of Shopping," has motivated...