Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about...
Publicity Pointers from Petal It Forward Superstars
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social media marketing
Five Easy Ideas for Mother’s Day Social Media Marketing
Looking for inspiration for your social media posts during the lead up to Mother’s Day? “Get personal,” said SAF Vice President of Marketing...
You Do You: Stand Out Online with Authentic V-Day Messages
The bad news: The competition for Valentine’s Day customers this year is intense. The good news: You already have everything you need to connect...
Steal these Social Media Posts for the Holidays
Decorating. Cooking. Shopping. Mailing holiday cards. Gathering with family and friends. For many of us, the most wonderful time of the year...
Flowers Elevate ‘The Ask’ for Promposals
Hopeful grooms aren’t the only ones pressured to make grand gestures these days. Over the past 15 or so years, high school students have been coming...
Boston Florist Woos Reality TV Fans
Earlier this month, a popular reality dating show involved even more drama than usual when the star rescinded his choice of fiancée during the...
How to Benchmark Social
The beauty of social media marketing: it provides you with a lot of data. The challenge of evaluating social media marketing: knowing what to do...
Watch ‘The Social Selling Mindset’ WebBlast
Are you ready to have the phone ring more? Get more people in your store? Increase sales? Gain confidence? Then watch “The Social Selling Mindset"...
Steal This Doughnut Shop’s Sweet Social Moves
Since opening in late May, Five-O Donut Co. in Sarasota, Florida has been the go-to spot for locals craving a sugar fix. The gourmet doughnut shop...
Twitter Looks Different — Make Sure Your Logo Doesn’t
One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate...
Chocolate Unites Neighbors, Spurs Foot Traffic
Small business owners in Sellinsgrove, Pennsylvania, have stumbled upon something locals simply can’t resist: chocolate. About 30 businesses banded...