The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
Attract Teen Shoppers with Prom Quiz Cheat Sheet
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Retailers Experience New Ideas, Inspiration and ‘Best Eight Hours’ in Philadelphia
Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last...
FTD Spring Campaign Puts Spotlight on Women
This spring, FTD has been using two female-friendly holidays — International Women’s Day (March 8) and Mother’s Day (May 14) — to bookend an...
How to Pull from the Big Screen for Your Social Media Pages
When Suzie Canale went to see the steamy “Fifty Shades Darker,” she couldn’t take her eyes off the movie’s flowers. That’s not a euphemism. In a...
Social Media Expert to Share ‘Secrets’ of Social Media Reach
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...
To Talk Women’s Day, Turn to Your Team
Hustling to figure out a last-minute way to promote International Women's Day next week —and all of the goodwill (and potential sales) the "new"...
SAF Member Shop Shares History, Promotes Business in Glowing Press Coverage
For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR...
Make Your Holiday Media Hits Last
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing...
Valentine’s Day Fodder for Blogs, Social Media Updates and News Pitches
A Tuesday Valentine's Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and...
Post Valentine’s Day Facebook Graphics
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of...
4 Sales-Boosting Blogs for the Holidays
'Tis the season to market online and position your business as the go-to place for great gift ideas, according to Susan Friesen of the website...
Ready-to-Go Graphics, Scripts for Small Business Saturday
Update your social networks and get followers ready to support your shop on Small Business Saturday, Nov. 26. American Express provides free...
Turn Unsold Christmas Merchandise into Hot Holiday Items
Tired of slashing prices on unsold Christmas merchandise after the holiday, two years ago, Andy Knowles of Rob's Flowers & Gifts in Poplar...
5 Apps to Try Out this Fall
There’s a reason “there’s an app for that” became a catchphrase, according to Crystal Vilkaitis, owner of Crystal Media. “It seems like there is an...
Share the Petal It Forward Video
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...