One of the first things Nikki Lemler, AAF, did this week after returning home from SAF Maui 2016 was to convert her Instagram account to a business...
Instagram Business Profile Offers New Tools to Connect with Customers
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Florists in 49 States Plan 230 Local Events for Petal It Forward
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
Petal It Forward Prep: Print Flower Cards or Stickers
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
Build Better Social Media Posts with These Three Structures
If your social media posts sometimes run together, you're not alone. ("Did we promote that already?" "Haven't we run that photo recently?") "From...
Gold Medal Ideas for Cross Promotions with Rio 2016 Olympics
The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies...
Plan Your Oct. 19 Petal It Forward Event Now
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...
Dallas Florist Describes ‘Quiet, Shocked’ Atmosphere after Shooting
As Dallas reels from the shooting that left five police officers dead, local florists are once again doing their part to help a community heal. The...
On Facebook, Boosted Posts, Ads Can Lead to New Sales
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer...
SAF Prom Quiz Generates 2 Million Impressions
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. This past prom season, in...
Get Social with the Media
The ideal complement to a great advertising campaign? A great public relations push. And just like you’re focusing more of your advertising energy...
Top Business Experts Coming to SAF Maui 2016
Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that:...
High Fashion Looks to Wearable Flowers
When the Council of Fashion Designers of America honored luminaries of the fashion world June 6, one particular earring stole the show. The actress...
2016 Petal It Forward Date Set for October 19: SAF Seeks Industry Participation
Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success,...
SAF Maui 2016 – How to Produce Great Video
Don't miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present "How to Produce Great Video" at SAF Maui 2016,...
Help Nurture the Nurses with Social Media Reminders
Here’s a feel-good plug for your social media that could bring in a few additional sales this week — particularly among health care professionals...