A Dallas flower shop has earned national attention for playing along in a silly and, well, rather buttery prom promotion. Cheddars Scratch Kitchen,...
Texas Florist Partners with Restaurant Chain to Create ‘Croissant Corsage’
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social media
Petal It Forward 2017: Social Media Coverage
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SAF Offers New Stress Awareness Month Social Media Content Calendar
Stress Awareness Month, observed annually in April, is when public awareness is raised on stress with health groups and news outlets highlighting...
Profit Blast Speaker Shares Social Media Strategies for Prom
When you were in high school, chances are you planned your prom look by reading Seventeen magazine or heading to the mall. Not so with...
Social Media Content Calendar for Valentine’s Day
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content...
Fresh Posts for V-Day (Fast!) with SAF’s Social Media Content Calendar
Valentine’s Day is (gulp) EIGHT days away. You have so much to do — prepping, planning, training, and more — but now is not the time to neglect your...
Three Holiday Social Media Posts to Schedule Now
Social media can be a key component of your holiday promotion strategy. The Society of American Florists knows members are busy — and that planning...
Steal these Social Media Posts for the Holidays
Decorating. Cooking. Shopping. Mailing holiday cards. Gathering with family and friends. For many of us, the most wonderful time of the year...
Florists Share Winning Social Media Strategies from Petal It Forward
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
Patriotic Promotion Drives Foot Traffic, Online Engagement
 The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering...
Make a Lasting Impression with Savvy (Fast!) Petal It Forward Follow-Up
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up...
‘Flower Crown Friday’ Attracts Hundreds to NYC Florist
Eager to entice foot traffic and create a buzz on social media, Nic Faitos planned an interactive fashion-inspired event in front of his shop to...
Understanding Insights, Instagram’s Free Analytics Tool
Instagram can be a florist's best friend. Our industry's products are quite literally born to be shared and can create an instant emotional...
How a Tiny Toronto Coffee Shop Attracted Ryan Gosling, Went Viral
Last week, Toronto coffee shop Grinder Coffee earned international attention when its social media campaign to attract actor Ryan Gosling went...
Social Media Pro to Talk Best Practices in Portland
Two hours. That’s how much time the average consumer now spends on social media every day. The questions become: What can you do to grab some of...