By Katie Hendrick Vincent Last week, thousands of New Yorkers stumbled upon a sunny surprise: a wall of sunflowers erected outside Starbright Floral...
Sunflower Wall Generates Goodwill, PR For New York Florist
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social media
Do You Have A ‘Social Selling’ Mindset?
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with...
Younger Floral Industry Members Connect, Talk Issues
Want happy, productive millennials on your team? (Of course you do.) According to a poll conducted by PGI, a tech and consulting firm, employers who...
Take a Cue from Hollywood and Make Some Summer Blockbusters
Memorial Day weekend is upon us and, as people head out to catch the latest summer blockbusters (“Solo: A Star Wars Story” or “Deadpool 2,”...
Want to Compete Online? Learn to Drive Local Orders to Your Shop
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
Feline Mascot Generates Goodwill, Foot Traffic for NYC Florist
A charismatic kitty is doing double duty for goodwill by advertising for a cat adoption service and a New York City flower shop. Scottie Jr., the...
2018 Petal It Forward Date Set for Oct. 24: SAF Seeks Industry Participation
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
2017 Petal It Forward Date Set for Oct. 11: SAF Seeks Industry Participation
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
3 Easy Ideas to Get Ready for Prom Season
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their...
Facebook Contest Sparks Dialogue, Collects Valuable Info
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the...
Turn the Super Bowl into Super Marketing
Emotions will run high this weekend when the Eagles take on the Patriots. If you haven’t had a chance to hitch your marketing efforts to the big...
Facebook’s Latest Algorithm Change — And How to Beat It
Prompted by criticism and concern over the evolution of Facebook, from social network to perhaps unintended monolith of modern culture, Facebook CEO...
Fun Valentine’s Day Themed Fodder for Social Media
For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the...
Save Time with Ready-to-Post Valentine’s Day Graphics
The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now...