Here's a new twist for your Valentine's marketing: This year, go old school. "Direct mail, one of the most maligned marketing practices, is having a...
Direct Mail, Tweaked for Better Holiday Returns
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Society of American Florists
5 Ideas for a Better Holiday Open House
There are now just 77 days to go until Christmas 2016. For many florists, that means it's time to promote and finish planning your annual holiday...
Leverage the Slow Shopper Movement
The showroom of McNamara Florist's new headquarters in Indianapolis is 3,000 square feet —but Toomie Farris, AAF, AIFD, knew right away he wanted it...
Instagram Business Profile Offers New Tools to Connect with Customers
One of the first things Nikki Lemler, AAF, did this week after returning home from SAF Maui 2016 was to convert her Instagram account to a business...