Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some,...
Florists Hopeful for A Profitable Valentine’s Day After Mixed December Results
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survey results
Demand, Marketing Drive Mother’s Day Sales Increase
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new...
More Than a Quarter of Americans Bought Fresh Flowers for Valentine’s Day
An Ipsos poll conducted this month on behalf of the Society of American Florists found a slight increase in the number of American adults buying...
64 Percent of Retailers Predict Uptick in Christmas Spending
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to...
Buoyed by Easter, Most Surveyed Retailers Will Open on Mother’s Day
Perhaps buoyed by a better than expected Easter, 95 percent of retail florists responding to a Society of American Florists survey said they plan to...
Thanksgiving Disappoints Many Florists, but Christmas Looks Promising
The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season,...
Consumer Survey Reveals Consistent V-Day Buying Habits, Preferences
For Valentine’s Day, consumer habits held steady in 2019. That’s one takeaway from a national survey commissioned by the Society of American...
Mother’s Day Wrap Up: Transportation Issues and Results from National Companies
Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief...
57 Percent of Florists Predict Increased Christmas Sales
Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read...
46 Percent of SAF Members ‘Optimistic’ About 2016 Sales
So far, business in 2016 has been pretty good, and, halfway through the year, many floral industry members are planning for a strong finish....
Two-Thirds of Florists Report Increased Sales on Mother’s Day
Florists around the country are feeling pretty good about Mother’s Day 2016. Overall, sales were up for many, and average transactions  were...
APW Returns: Good News for Urban Shops — and Florists Who Push, Push, Push
Is Administrative Professionals Week an under-marketed observance filled with potential — or a has-been floral event that confuses its target market...