Nearly three-quarters of respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent,”...
SAF Economic Survey Reveals 2020 Success, Future Concerns
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After Strong Christmas, Most Florists Predict High Volume Valentine’s Day
On the heels of a busy Christmas season, many retail florists are planning for a high-volume Valentine’s Day, according to results from a new...
Ahead of Valentine’s Day, Florists Express Tempered Optimism
Retail florists appear cautiously optimistic about Valentine’s Day 2021, which falls on a Sunday holiday during a long weekend — a typically...
64 Percent of Retailers Predict Uptick in Christmas Spending
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to...
73 Percent of SAF Survey Respondents ‘Confident’ They’ll Make it Through Crisis
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...
Industry Economist Points to Promising Signs Post-Crisis
Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others...
70 Percent Report Mother’s Day Sales Increases
Seventy percent of floral industry members responding to a Society of American Florists survey reported an increase in Mother’s Day sales — with...
62 Percent of SAF Retail Florists See Mother’s Day Sales Rise
Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American...
SAF Survey Shows Domestic Growers Reeling Amidst COVID-19
Domestic flower growers have seen an average of 40 percent drop in sales in recent weeks —and the bottom may be still yet to come for many growers,...
25 Percent of American Adults Bought V-Day Flowers or Plants
A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of...
Nearly 50 Percent of Florists Surveyed by SAF Predict a Holiday Sales Increase
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...
48 Percent of Floral Industry Members ‘Optimistic’ about 2018 Sales
Look out, 2018: Many floral industry members are heading into the new year with high expectations. Forty-eight percent of respondents to the Society...
Thanksgiving Disappoints Many Florists, but Christmas Looks Promising
The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season,...
68 Percent of Florists Report Increased Valentine’s Day Sales
A mid-week holiday, mild weather in much of the country, a strong economy — and a lot of blood, sweat and savvy marketing and promotion led to a...
Five-Year Pattern Shows Uptick in Valentine’s Day Buyers
Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of...