Mother’s Day was a strong holiday for the industry — with 62 percent of respondents to a Society of American Florists survey of retailers...
Spring Holiday Roundup: Women’s Day, APW, Easter/Passover Returns
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Survey
Most Florists Report Valentine’s Day Sales Increase
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant....
SAF and AmericanHort Suggest Improvements to Census of Horticultural Specialties
SAF and AmericanHort submitted joint comments to the National Agricultural Statistics Service (NASS) in response to its request for input about...
Census of Horticultural Specialties Being Prepared
The US Department of Agriculture's National Agricultural Statistic Service (NASS) is preparing for the 2019 Census of Horticultural Specialties. The...
60 Percent of Florists Saw December Holiday Sales Increase
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday...
Flat or Up? Florists Split on 2019 V-Day Sales Expectations
Thursdays have traditionally been strong days for Valentine’s Day sales among retail florists — the weekday allows for impressive workplace...
58 Percent of Florists Predict Uptick in Christmas Sales
With less than a week to go before Christmas, most florists are expecting a strong holiday showing, according to a recent survey of Society of...
SAF Members Can Determine Legislative Priorities of Floriculture Industry
SAF has developed a short survey so its members can weigh-in on their public policy priorities. Members of SAF proved that they are a powerful force...
SAF Needs Your Input on Public Policy Issues
In the wake of several high-profile accomplishments in Washington, SAF would like to get feedback about the public policy issues important to you....
In Economic Survey, SAF Members Paint a Cautiously Optimistic Picture
How has business been for the first and second quarters of 2018? For the 208 industry members who weighed in on the Society of American Florists’...
60 Percent of Florists Report Mother’s Day Sales Increase
Mother’s Day 2018 will go down in the books as a strong holiday for many florists: 60 percent of retail florist respondents to a Society of American...
One in Three American Adults Bought Mother’s Day Flowers or Plants
Young adults, households with kids and residents of the American West proved to be key flower-buying groups for Mother’s Day 2018, according to an...
Florists Struggle with Messaging, Timing of International Women’s Day
In many ways, International Women’s Day sounds like the ideal holiday for the U.S. floral industry: The March 8 event encourages people to celebrate...
National Retail Federation Predicts Sales Increase in 2018
After nearly a decade of tough times for retailers, the future looks rosy. On Monday, the National Retail Federation released its 2018 economic...
National Group Seeks Industry Input from Industry Business Owners
The National Initiative for Consumer Horticulture (NICH) is asking all business and nonprofits engaged in horticulture for their input in a brief,...