Findings from a recently released survey indicate most florists have incorporated sustainability into their business models — and are eager to do...
Survey: Sustainability Gains Momentum in Floristry Amid Barriers
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sustainability
The Road to Greener Shipping
This spring, the leading cargo airlines that transport fresh produce and flowers from Colombia committed to reducing CO2 emissions this year by...
Are You Ready for the Eco-Conscious Flower Buyer?
An education session at SAF Miami 2024 will draw from a recent survey and new resources to help businesses map out a sustainability plan. The floral...
Sustainability Facts to Share With Customers
Florists need to be prepared to talk about sustainability practices in the industry — especially as Mother’s Day approaches. On Valentine’s Day, two...
Sustainable by the Dozen: How Two Farms Grow “Green” Roses
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
SAF Responds to Sustainability Misinformation in the Media
The Society of American Florists swiftly responded last week to two major media outlets that published misleading opinion pieces about the floral...
Study: Consumers Prefer and Will Pay More for Sustainable Flowers
It’s not easy being green — but new consumer research suggests it’s worth the effort for florists. A recently...
Sustainability Study Emboldens Florists to Implement Changes
A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists...
SAF Publishes Second Sustainability Spotlight
As American consumers start to show an interest in sustainably grown flowers and designs, the industry has well-established practices — and stories...
Showcase the Value of Sustainable Products
At the Farmer’s Petals in Sarasota, Florida, everything that leaves the shop — even a teddy bear that’s made from organic materials — can go back...
Talking Points for Wedding Clients Eager to Go Green
Increasingly, couples want Instagram-worthy wedding decor with little environmental impact. It can be done, but there are several factors to...
Are You Prepared to Talk Sustainability?
Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the...
4 Resources to Implement Sustainable Practices
Sustainability is on everyone’s mind, but navigating sustainability standards and practices can feel overwhelming. The Society of American Florists’...
Industry Trends and Challenges: Sustainability
Editor’s Note: This report is the first in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
Florists and Growers Opt for Sustainable Bouquet Sleeves
Growers and florists looking to reduce their environmental impact have many options when it comes to bouquet sleeves. From classic kraft paper to a...