When it comes to sustainability, the floral industry continues to pursue green initiatives with gusto, from recycling water and hardgoods to...
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sustainability
SAF Advocacy Push Secures Additional $1 Million for Floriculture Research
The floral industry will have an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts. SAF’s members pushed...
Five Minutes with Jim Del Prince on Sustainable Floristry
[mom_video type='vimeo' id='769057337' width='900' height='506'] Practicing sustainable floristry doesn’t have to be time consuming, laborious or...
Sustainability in Floriculture: A ‘Responsibility and an Opportunity’
For an industry that markets nature, protecting the natural world is both a responsibility and an opportunity. That was the message Jeroen...
Industry Innovations Build a Sustainable Future
In any business, it can be easy to ride the current and focus on today’s profits. But to ensure any industry can endure, business owners have to be...
Floriculture Sustainability Initiative Drives Global Change
When it comes to navigating sustainability standards and practices in the floral industry, it’s easy to feel like a small sprout in a big garden. In...
How to Identify and Source Sustainably Grown Flowers
You want to offer your customers sustainably grown flowers. How do you go about it? In the latest issue of Floral Management, contributing author...
Share Your Flowers’ Sustainability Story
How were your flowers grown? Your customers would like to know. Surveys reveal that consumers care deeply about the environment and are willing to...
Advocacy Series: 5 Questions About Sustainability
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Walmart Announces New Growing Sustainability Standards
If the flowers you buy and sell are grown to a higher standard of sustainability over the next five to 10 years, you may have — among many others —...
FTD Teams Up with Certifying Agency for Green Effort
A new partnership between FTD and a certification programmed aimed at identifying “green” businesses could help some florists better market their...
SAF Members Recognized for Environmental Efforts
Two longtime members of the Society of American Florists have been recognized by an international agency for their sustainability efforts. During...