The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11), Thanksgiving (Nov. 24) and Hanukkah (beginning...
Encourage Fall Holiday Sales with SAF’s Social Media Graphics
The fall season is in full swing with holidays such as Veterans Day (Nov. 11), Thanksgiving (Nov. 25) and Hanukkah (beginning on Nov. 28) coming up...
After Strong Thanksgiving Sales, Florists Set Sights on Christmas, Valentine’s Day
As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons...
Florist’s ‘Adopt a Grandparent’ Effort Plants Joy in Local Nursing Homes
When a customer recently called Don’s House of Flowers, she was hoping to pay for a couple of arrangements for nursing home residents in the shop’s...
Remind Customers to Give Thanks with Flowers
Thanks to the COVID-19 crisis, Thanksgiving gatherings will likely look a lot different – and a lot smaller – this year. Thanksgiving, in a typical...
Charitable Donations Pack an Extra Punch in 2020
One flower shop in Pennsylvania is making sure more than flowers will be on the table this Thanksgiving. Matlack Florist will donate a portion of...
Put Thanksgiving Designs Front and Center
Walk into any grocery store in America and you'll find giant displays of canned pumpkin, green beans, sweet potatoes, corn, stuffing, marshmallows,...
Phoenix Business Bolsters Food Donations with Sunflowers
In Phoenix, Arizona, one floral industry business spent the run-up to Thanksgiving ensuring community members had enough to eat. For its annual...
After a Disappointing Fall, Many Florists Look Forward to Christmas
Fall holidays? What fall holidays? That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the...
Turn Unsold Christmas Merchandise into Hot Holiday Items
Tired of slashing prices on unsold Christmas merchandise after the holiday, two years ago, Andy Knowles of Rob's Flowers & Gifts in Poplar...
A Quick Fix for Better Open Rates
Chris Drummond, AAF, of Plaza Flowers in Philadelphia has discovered a "secret" for improving open rates. Put a low price point in the subject line....
Pumpkins Add Punch to Thanksgiving Work
In British Columbia, Christa Dannhauser has found a way get her customers excited about Thanksgiving floral designs: pumpkins — and a dose of...
Thanksgiving Web Ads
Help flowers find their rightful spot on the table next to the turkey, stuffing and pumpkin pie with SAF’s Thanksgiving collection of web ads....