Tying in to the much-anticipated release of “The Last Jedi,” the latest episode in the “Star Wars” franchise, one Beantown flower shop is selling...
Boston Florist Uses the Force (Glow-in-the-Dark Roses) to Engage Community
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Stop With the ‘F’ Word!
Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists. “Don’t use the ‘F’ word,” he said....
57 Percent of Florists Predict Increased Christmas Sales
Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read...
Floral Designers Praise Pantone’s Purple Pick
Joy to the world! The Pantone Color Institute has selected its 2018 color of the year and it’s especially “florist friendly.” Last week the...
Designers Trade Minimalism for Colors, Glam and Kitsch
If the words midcentury, modern, or Scandinavian make you want to run screaming from a curated room of blond furniture and into a space jam-packed...
In Texas, Even the ‘Mums’ are Bigger
A number of high-profile national outlets—including The Wall Street Journal — have recently turned their attention to a tradition among Texas teens...
In Boston, SAF 1-Day Profit Blast Delivers Ideas, Tips and Inspiration
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Dallas Florist Pulls Out All the Stops For Annual Design Contest
Seven years ago, Brad Weinstein came across a story in Floral Management about a florist who hosted a live floral design contest with community...
For Millennials, ‘Urban Wilding’ is the New Decorating
House jungles. Jungalows. Urban rain forests. These are just some of the terms batted around to describe a new floral industry-friendly phenomenon...
Protea: Go-To Flower for Hot Summer Weddings
Whenever Darenda Darnell-Garbarz, AIFD, sees a bridal consultation on her calendar, she makes sure she has some proteas. “Not many clients are...
Industry Members Bullish on First, Second Quarters of 2017
How’s business? Pretty good! That was the generally cheery picture that emerged from a recent Society of American Florists survey on first...
How Will ‘Trumponomics’ Affect Industry Businesses?
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for...
AIFD Symposium Draws Crowd of 800-Plus
More than 800 floral designers gathered last month in Seattle for a mega dose of inspiration during the American Institute of Floral...
Terrarium Bar? Check. Profit Blast Packs Immediate Inspiration
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
A Silver Lining to Store Closures?
What do Sears, RadioShack and Bebe have in common? They’re closing brick-and-mortar stores. And, they aren’t alone. As of mid-June, 4,789 store...