Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
Sustainable by the Dozen: How Two Farms Grow “Green” Roses
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Valentine’s Day
Valentine’s Day Sales Show Slow But Steady Growth
Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The...
For Many Florists, Love Was in the Airwaves
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a...
Valentine’s Day Prep: ‘K.I.S.S.’ Your Stress Goodbye
A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany,...
Valentine Ad Encourages Viewers to ‘Believe in Love’
This Valentine’s Day, Teleflora delivers a message of hope to those who don’t have a special someone — a demographic that’s risen drastically in...
Valentine’s Day Prep: Best-Kept Secrets for Success
When the Society of American Florists polled retailers about their December holiday sales, it also asked what lessons they learned to apply to...
Florists Hopeful for Valentine’s Day After Mixed December Sales
December floral sales were mixed for retailers who responded to a Society of American Florist’s survey, but most are feeling optimistic about...
Want Big Returns from Valentine’s Day? Target Young Adults in Love, Survey Says
Florists wanting to cash in this Valentine’s Day would do well to target marketing to young adults who want to spoil their significant others....
Moving Valentine’s Day Flowers Is a Yearlong Logistics Dance
Delivering the perfect Valentine's Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of...
Negative Publicity Watch: SAF Calls Out Klarna, Shutterfly and Others for Bashing Flowers
Companies big and small selling a variety of services and merchandise took aim in promotions at what they deemed to be their biggest Valentine’s Day...
SAF Promotes Industry in Valentine’s Day Media Coverage
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of...
IPSOS: Valentine’s Day Flower Purchases Hit 10-Year High
American consumers under pressure from inflation still sought out flowers and plants for Valentine’s Day gifts — and in a big way. The number of...
Florists Take to Airwaves to Promote Flowers
Media coverage of Valentine’s Day again took aim at the rising cost of flowers, but members of the Society of...
Ad Campaign Celebrates Student, Teacher Love
Teleflora’s 2023 Valentine’s Day ad campaign diverges from the holiday’s amorous reputation, celebrating, instead, the treasured relationship...
Valentine’s Day Spending to Increase 8.3 Percent, Predicts NRF
The floral industry is poised for a prosperous Valentine’s Day, thanks to the slowing rate of inflation, rising wages, and COVID-19 relief money...