On February 7, just in time for Valentine’s Day, Teleflora invited love-struck New Yorkers with a secret crush to come by Times Square and publicly...
Teleflora Campaign Urges New Yorkers to Declare Their Love
read more
Valentine’s Day 2018
Valentine’s Day ‘Cheat Sheet’ Makes Interviews a Breeze
Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day. "Media coverage of your business, whether...
Last Minute Tips for a Successful Valentine’s Day
The countdown is on! Sure, a lot of your hard work — at least in terms of sales and marketing — is mostly behind you. But there’s still time to make...
Retail Group Predicts Increase in Valentine’s Day Spending
Editor’s Note: Due to an editing error, we incorrectly reported on the National Retail Federation’s projected Valentine’s Day spending earlier this...
Negative Publicity Watch: SAF Responds to AutoMaxx, Victoria’s Secret
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women's premium lingerie have in common? They rely on the same...
Valentine’s Day Ideas to Steal Now
Want to step up your Valentine's Day marketing? Members of the Society of American Florists have exclusive access to a vast collection of marketing...
Expand V-Day Menu to Grab More Sales
A dozen red roses may reign as the most popular Valentine’s Day request, but if you only offer this standard design, you may alienate some customers...
How to Hire and Prep V-Day Drivers
Here are two things many florists can depend on for Valentine’s Day: last-minute orders and seasonal hires who flake or turn out to be terrible fits...