Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who...
On Valentine’s Day, Train Your Team to Act ‘FAST’
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Valentine’s Day
Every Order Deserves the Royal Treatment
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
Ice Cream Partnership Leads to Sweet Rewards
When Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana, introduced a new gift option to her customers last Valentine’s Day, she was...
Fast V-Day Follow-Ups Capture More Spring Sales
Be sure to collect email and mobile numbers with every Valentine’s Day — so you can follow-up with a thank-you and an effort to secure the...
Easy Posts to Ramp Up Your V-Day Visibility
If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so...
Valentine’s Day Fodder for Blogs, Social Media Updates and News Pitches
For consumers, Valentine's Day is just that: a day. For florists, though, it's a season, and coming up with talking points for four to six weeks is...
Be Ready for the Test Order
Journalists don't pull any punches when reporting on the good, the bad and the ugly of Valentine's Day. Right now, they're in research mode, posing...
Team-Focused’ Hiring Practices Yields Quality V-Day Help
When recruiting holiday helpers, Dana Cook, AAF, doesn't sugarcoat the job description. "Our Craiglist ad reads, 'You will NOT be designing,'" said...
Review Highs and Lows of Valentine’s Days Gone By
It's a brand new year, a blank slate on which to break sales records. And the first step toward that achievement is … to look back. Prepare for...