The Valentine’s Day crunch is here. Your shop is busy getting ready for the holiday — but there’s still time to push for more orders. Use the...
Get Social with Valentine’s Day Promos
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Valentine’s Day
Florists Leverage the Super Bowl for Valentine’s Promos
Lise Neely is a huge Philadelphia Eagles fan and a passionate retail florist eager to celebrate two major upcoming super bowls: the football...
Negative Publicity Watch: Luxury Fragrance Company Apologizes
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after...
Train Your Drivers in Time for Valentine’s Day
Whether a driver is joining your team just for Valentine’s Day or for the year, it’s important to have the right tools to help train them. In a new...
Florists Find an ‘Army of Drivers’ for Valentine’s Day
Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it...
Texas Florists Gear Up For A Profitable Valentine’s Day
Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their...
Valentine’s Day Prep: Inflation Busters to Ease Sticker Shock
Prices have gone up on nearly everything thanks to inflation, and everyone — including your customers — has noticed. While the rate of inflation...
Florists Hopeful for A Profitable Valentine’s Day After Mixed December Results
Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some,...
Encourage Early Orders This Valentine’s Day
Valentine’s Day is always busy, but this year the holiday falls on the Tuesday after the Super Bowl. Between that and the unpredictable weather...
See A Negative Flower Ad? Tell SAF!
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
Elevate Your V-Day Designs with Intriguing Pairings
Fare thee well, Santa and Baby New Year; welcome, Cupid! Is your Valentine menu ready? In a recent issue of Floral Management, a few members of the...
Get Ready for a Profitable Valentine’s Day
Now that the new year has officially begun, it’s time to start preparing for a busy and profitable Valentine’s Day. The Society of American...
Industry Cautiously Optimistic After Strong Valentine’s Day
On the heels of robust 2021 sales and year-over-year increases in Valentine’s Day sales, the majority of respondents to a Society of American...
Negative Publicity Roundup: Philly Flower Show Rethinks Messaging
In the week before Valentine’s Day, several florists were shocked to receive an email from the Philadelphia Horticultural Society (PHS) with the...
Floral Industry Under Media Microscope at Valentine’s Day
How the floral industry is coping amidst supply chain disruptions was a popular hook in both national and local media coverage in the weeks leading...