Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love...
Industry Members Share Christmas Expectations, Design Trends
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virtual events
Reignite Your Business with These 7 Tips
During the month of June, the Society of American Florists' Reignite Your Business webinar series, sponsored by Teleflora, focused on helping you...
Take Advantage of SAF’s Benefits, Virtually!
Last week, the Society of American Florists announced that in keeping with government regulations regarding travel and crowd size, the association...
How to Host a Virtual Design Class
Like many florists, Heather Waits, AAF, has seen her wedding and event business plummet during the pandemic. To recover some of that lost revenue,...