For retail florists, the pressure of supply shortages adds one more challenge to spring’s busy floral holidays. Administrative Professionals’ Week...
Best Practices for Coping with Supply Shortages
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Fresh Product: Coping with the Supply Squeeze
Looking ahead to Mother’s Day, the biggest worry for many florists is, “How can I be sure I will be able to get the fresh flowers and plants I need,...
Industry Economist: ‘There is More Willingness to Experiment’
How are industry companies implementing and leveraging business-to-business e-commerce technologies — and what do changes, shifts and disruptions in...
Reignite Your Business
At the end of July, the Society of American Florists’ Reinvention Summit gave industry professionals insight into the tremendous challenges the...
Florist Shares Marketing Messages that Drive Sales
Before the pandemic, Jennifer Barnard of Tillie’s Flower Shop in Wichita, Kansas, was a little hesitant to jump on Facebook Live. Now, she’s a daily...
How to Get the Most Out of New Customers
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug...
Safety Tips for Your Staff and Customers
During the pandemic, your employees’ and customers’ health has become your top priority. During a recent Society of American Florists webinar,...
Arkansas Florist to Talk Staff, Customer Safety
Should you be taking your staff’s temperature daily? What does a socially distant design room look like? How do florists — trained to be welcoming...
‘Leadership Exchange’ Explores ‘What’s Next?’
What do Mother’s Day results tell us about the floral industry’s “new normal”? How will our operations change? And, what will be the impact of...
‘Reignite’ Webinar Series Provides Summer Boost
As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on...
How Do the New Overtime Rules Affect Your Business?
The Department of Labor (DOL) has issued new rules that, effective January 1, 2020, will increase the minimum salary that employers must pay...
Confused About Delivery Costs? Longtime Industry CPA Can Help
Delivery is a key service that retail florists offer. It’s something that sets your business apart from other brick-and-mortar businesses and makes...
In Tight Labor Market, HR Pro Stresses New Hire Processes
Historically low unemployment means that many floral industry business owners are struggling to find and keep workers. How do you get new hires to...
SEO Pro Dishes Tips on Mother’s Day Best Practices
As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to...
HR Pros Shares Advice on How to ‘Hire Smarter’
If you are having a hard time finding and keeping employees lately, you aren’t alone: The National Federation of Independent Business...