What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with...
Do You Have A ‘Social Selling’ Mindset?
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Floral Industry Economist Pegs Chance of Recession in Next Year at 15 percent
Can the U.S. economy finally get to 3 percent growth under the Trump administration — and is that target even a worthy goal? Floral industry...
Get a ‘Bigger Piece of the Pie’ with Pricing WebBlast
The grass is always greener on the other side of the fence. The high-end florist wants more business from less affluent clients. The value shop...
Free WebBlast to Reveal 3 Tips for Social Media Success
Success isn’t just an outcome, it’s a mindset. Crystal Vilkaitis has nailed down the steps to getting in the perfect mindset for social media...
Watch Mother’s Day Mania WebBlast
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast...
Free WebBlast to Give Mother’s Day Marketing, Sales Pointers
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for...
Free Webinar on New Overtime Regulations 101
A free webinar on the Department of Labor’s (DOL’s) changes to overtime regulations is available for SAF members tomorrow, Thursday, June 2. The...
Tips on Pricing — from a Pro
Here’s a scenario you may find yourself in lately: A price-sensitive customer asks about a standard Mother’s Day design. Does your sales team member...
Put Some ‘Charm’ in Your Mother’s Day Pricing
Florists looking to drum up sales and increase average transactions in the final stretch before Mother’s Day may want to look at how precisely they...