Is your website working for you or against you? At the Society of American Florists’ annual convention last month in Phoenix, Chris Beals, CEO of...
Convert Browsers to Buyer With These Tips
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Holiday Prep: 6 Strategies to Increase Conversions
Is your website optimized to capture holiday sales? If not, you could lose sales. More than half (51%) of florists who responded to the Society of...
Holiday Prep Series: Is Your Website a Sales Maker or Breaker?
When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of...
Is It Time for a Digital Marketing Do-Over?
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as...
Website ‘Musts’ for 2022
Your website is one of your most valuable sales tools. It’s how people find you, get a sense of your style, and place an order at any hour of the...
Holiday Success: Deck Your Website for Holiday Sales
It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during...
COVID Accelerates Retail Tech Innovation
Nearly 75 percent of retailers surveyed in the Voice of the Industry: Digital Survey said the COVID-19 pandemic accelerated some, if not all, of...
Get Action Plan for More Streamlined Website at SAF Orlando 2021
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent...
Website Content is King
The pandemic elevated the importance of an effective online presence for every retail florist. Your website is a shopper’s first impression of your...
National Marketers ID Mother’s Day Success Factors
One year into the pandemic, floral marketers are well positioned to offer online-ordering and in-store pickup are on their way to having a...
Robust Websites Buoy Florists During Pandemic
Florists with a robust and flexible online presence thrived during the pandemic. Take a page from their playbook to beef up your online sales. The...
Enhance Your Website with These 4 Tips
As restrictions ease across America and florists are either reopening after being closed or simply getting back into the flow of a more “normal”...
SAF Website Will Be Offline Feb. 22-24
The Society of American Florists knows that members use its website, safnow.org, to keep up with everything from industry news to small business...
Redesigned SAF Homepage Puts Emphasis on Help and Efficiency
If you haven’t visited SAFnow.org recently, take a look. The Society of American Florists rolled out a redesigned homepage for its member website in...
Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...