wedding Archives

Bridal Show Best Practices

August 4, 2017 | Business Builder

Bridal shows attract throngs of newly engaged women. They can introduce you to dozens or hundreds of leads — or, they can be overwhelming, expensive...

Couples Choose High-End Elopements over Traditional Affairs

July 19, 2017 | Business Builder, Events, Trends, Weddings

Couples are ditching the formalities of a traditional ceremony and reception (not to mention the wild cousins and divorce parents who refuse to get...

Bankruptcy Filing Creates Panic Among Brides

July 19, 2017 | Floral Industry News, Operations, Profitability, Public Relations, Sales, Weddings

When the wedding dress store Alfred Angelo filed for Chapter 7 bankruptcy last week, the news sent brides around the country into a panic — and...

Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events

January 11, 2017 | Business Resources, Floral Industry News, Member Benefits, Webinars, Webinars, Weddings

As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...

“We’re Married to Perfection” Engages Brides

January 4, 2017 | Business Builder, Marketing, Member Benefits, Sales, Weddings

Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional...

To Make a Splash, More Couples Choose Sand

July 15, 2016 | Floral Industry News, Trends

More over glistening ice doves. Beach-loving brides and grooms are saying no thanks to traditional ice sculptures and yes please to the 2016 update:...