Understanding how wholesalers work can help florists get the best prices and freshest products. In addition to planning, prepping and marketing,...
What Your Wholesaler Wants You to Know Before Mother’s Day
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Wholesalers
Tips for Sourcing Plants
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It...
Don’t Overpromise on Specific Flowers, Floral Wholesaler Says
Prepare for a successful Mother’s Day and wedding season with some tips from the Bill Doran Company. Get ready for a great Mother’s Day. On the...
Wholesalers to Retailers: Plan Ahead and Order Early
A late summer and early fall that read like something out of a science fiction movie — hurricanes, volcanoes, grounded planes, backlogged ports —...
WF&FSA President Talks Big Data, Buying Direct and the Future of Wholesalers
When it comes to getting a good value on top quality product delivered efficiently to retail flower shops, Santiago Cock-Rada is adamant:...
A Better Way to Ship Hydrangeas?
Here’s problem that’s long frustrated hydrangea growers, along with wholesalers and retailers who buy the increasingly popular cut flower: botrytis....
Wholesalers Weigh in on ‘Tight Market’ for Mother’s Day
The story of this year’s Mother’s Day, according to wholesalers? High demand, tight supply —and weather issues that affected key flowers. Pam...
Tough, Resilient’ Wholesalers Gather in Record-breaking Numbers in Miami
More than 780 floral industry members traveled to Miami Oct. 21-Oct. 23 for the Wholesale Florist & Florist Supplier’s 2015 Floral Distribution...