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Practice ‘Small Talk’ for Bigger Sales
When a call comes in for a sympathy arrangement in the middle of a busy, busy day, does your staff take the time to express sincere sorrow for the customer’s loss? Or, when a customer orders a design for a milestone anniversary, does your team say, “congratulations”...
Tips on Pricing — from a Pro
Here’s a scenario you may find yourself in lately: A price-sensitive customer asks about a standard Mother’s Day design. Does your sales team member offer an arrangement that is $49.99 or $49? If you want the sale, you’re better off saying $49, according to Mark...
Poignant Ad Calls Out Moms for ‘Tough Love’
Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from Teleflora is also generating rave reviews for its realistic depiction of motherhood and its inclusive casting. The “One Tough...
South Carolina Florist Shines in Mother’s Day Ad
When Clara Gonzales shared her experiences as a working mom during the Society of American Florists’ 2015 convention, she had no idea the presentation could lead to a star turn in a major national ad for Mother’s Day. But, as Gonzales discussed the challenges, and the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.